The internet, which has literally eliminated boundaries for communication has also given birth to a host of businesses. Online advertising is one such example, which makes use of internet to market and promote products and services to consumers. The objective of the ad remains the same: branding and/or direct selling, but the difference is that the audience reach is practically spread throughout the globe. Online advertising includes email marketing, social media marketing, mobile marketing and an array of display marketing such as banner ads, pop-ups, etc. As with traditional media, internet advertising involves a publisher, an advertiser and often an agency that facilitates the process, generates the ad content and places the ad copy.
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